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On finishing things

Starting is cheap and feels wonderful. Finishing is expensive and feels like nothing at all.

The last ten per cent of a project has no reward built into it. The idea is no longer exciting, nobody is watching yet, and everything left is small, fiddly and unglamorous — the naming, the edge cases, the copy nobody will read.

What helps

  • Writing down what "done" means before the excitement wears off
  • Doing the boring last bits first thing, when the day still has fuel in it
  • Accepting that the finished version will be less interesting than the imagined one

That last one took me a decade. Everything you finish is a downgrade from the version in your head, and shipping it anyway is the whole job.

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